01

Client

Assignment

Headlight journal

art direction, styling

Headlight Journal is a magazine about modern work life. one of my jobs was to create a visual direction across online and offline channels on how to brand the magazine. I did art direction, styling and execution of the shoot below, and several other graphic design tasks to promote the magazine.

Headlight Journal is a magazine about modern work life. one of my jobs was to create a visual direction across online and offline channels on how to brand the magazine. I did art direction, styling and execution of the shoot below, and several other graphic design tasks to promote the magazine.

02

Client

Assignment

Oat bakery

visual identity, digital design, art direction, content

I was asked to design a new visual identity for Oat Bakery, California. I created the look and feel of a new brand experience while staying true to their core values. The identity includes everything from logo, color palette, typography, website, motion graphics, social media content and printed material.

I was asked to design a new visual identity for Oat Bakery, California. I created the look and feel of a new brand experience while staying true to their core values. The identity includes everything from logo, color palette, typography, website, motion graphics, social media content and printed material.

03

Client

Assignment

oat bakery

Photography

To develop the visual language and branding of oat bakery, I was asked to art direct and shoot a bunch of content for use on all digital touchpoints in 2022/2023

To develop the visual language and branding of oat bakery, I was asked to art direct and shoot a bunch of content for use on all digital touchpoints in 2022/2023

04

Client

Assignment

shelter systems

visual identity, art direction

visual identity and art direction for shelter systems, a copenhagen based company designing off road campers.

Visual identity and art direction for shelter systems, a Copenhagen based company specializing in off-road campers. The goal was to mirror their innovative approach in redefining conventional campers. Centered around functionality, technology, and enduring high quality designs, the visual direction aims to capture the essence of a company pushing the boundaries of camper design.

shelter systems logo
shelter systems website
shelter systems
shelter systems tree
shelter systems chairs
shelter systems kitchen
shelter systems closeup
shelter systems typography
shelter systems tree
shelter systems drawing
shelter systems

05

Client

Assignment

Headlight

digital design, art direction, content creation

Headlight is simple, innovative and effective coaching for your work life. As a Digital Designer, I not only directed the brand experience, but also executed diverse design solutions and content. Throughout, I set and continuously developed the tone and vision across all touchpoints, both online and offline.

Headlight is simple, innovative and effective coaching for your work life. As a Digital Designer, I not only directed the brand experience, but also executed diverse design solutions and content. Throughout, I set and continuously developed the tone and vision across all touchpoints, both online and offline.

06

Client

Assignment

Headlight

art direction, styling

Headlight is simple, innovative and effective coaching for your work life. The coaches are the heart of the company, which is why I got the idea to make a photoshoot where we showcased each of them in a personal and unique way. It was very important also to reflect Headlights way of thinking, which is professional, innovative and radical, but also warm and playful. 

Photos by Oliver Knauer

Headlight is simple, innovative and effective coaching for your work life. The coaches are the heart of the company, which is why I got the idea to make a photoshoot where we showcased each of them in a personal and unique way. It was very important also to reflect Headlights way of thinking, which is professional, innovative and radical, but also warm and playful. 

Photos by Oliver Knauer

05

Client

Assignment

Prints for purpose

visual identity

BIH ZAHR IS A CREATIVE OFFICE DESIGNING SOLUTIONS WITHIN ART DIRECTION, CREATIVE DIRECTION, DIGITAL DESIGN, BRAND DEVELOPMENT AND STRATEGY

Prints for purpose asked me to create a visual identity to express to brand's tone and core values.

07

Client

Assignment

re-bag

art direction

Packaging company re-bag asked me to come up with a new visual direction and concept for their packshots. the brief was to keep it commercial, simple and honest, but at the same time give it some edge and personality that would stand out from most generec packshots you see most places.

Photos by niklas vindelev

Packaging company re-bag asked me to come up with a new visual direction and concept for their packshots. the brief was to keep it commercial, simple and honest, but at the same time give it some edge and personality that would stand out from most generec packshots you see most places.

Photos by niklas vindelev

08

Client

Assignment

frama

visual concept

In order to brand the kitchen collection of Frama, I created a visual concept and langyage around the collection to tell the story and complement the excisting photos. It was essential to communicate the architectual, raw and simple aesthetics that defined the collection.

In order to brand the kitchen collection of Frama, I created a visual concept and langyage around the collection to tell the story and complement the excisting photos. It was essential to communicate the architectual, raw and simple aesthetics that defined the collection.

09

Client

Assignment

henrik vibskov

concept & digital design

A fictional case exploring the universe of Henrik Vibskov and translating it into a new visual universe and e-commerce platform.

watch video for full experience

A fictional case exploring the universe of Henrik Vibskov and translating it into a new visual universe and e-commerce platform.

watch video for full experience

10

Client

Assignment

personal project

concept & art direction

I started an Instagram vintage shop, specialized in selecting and selling vintage and 2nd hand clothing. I made a simple identity to reflect thebrands appearence while I curated vintage clothing whereever I traveled, taking photos with a self-timer or some help from family or friends.

I started an Instagram vintage shop, specialized in selecting and selling vintage and 2nd hand clothing. I made a simple identity to reflect thebrands appearence while I curated vintage clothing whereever I traveled, taking photos with a self-timer or some help from family or friends.