Headlight Journal is a magazine about modern work life. one of my jobs was to create a visual direction across online and offline channels on how to brand the magazine. I did art direction, styling and execution of the shoot below, and several other graphic design tasks to promote the magazine.
I was asked to design a new visual identity for Oat Bakery, California. I created the look and feel of a new brand experience while staying true to their core values. The identity includes everything from logo, color palette, typography, website, motion graphics, social media content and printed material.
To develop the visual language and branding of oat bakery, I was asked to art direct and shoot a bunch of content for use on all digital touchpoints in 2022/2023
Visual identity and art direction for shelter systems, a Copenhagen based company specializing in off-road campers. The goal was to mirror their innovative approach in redefining conventional campers. Centered around functionality, technology, and enduring high quality designs, the visual direction aims to capture the essence of a company pushing the boundaries of camper design.
Headlight is simple, innovative and effective coaching for your work life. As a Digital Designer, I not only directed the brand experience, but also executed diverse design solutions and content. Throughout, I set and continuously developed the tone and vision across all touchpoints, both online and offline.
Headlight is simple, innovative and effective coaching for your work life. The coaches are the heart of the company, which is why I got the idea to make a photoshoot where we showcased each of them in a personal and unique way. It was very important also to reflect Headlights way of thinking, which is professional, innovative and radical, but also warm and playful.Â
Photos by Oliver Knauer
Prints for purpose asked me to create a visual identity to express to brand's tone and core values.
Packaging company re-bag asked me to come up with a new visual direction and concept for their packshots. the brief was to keep it commercial, simple and honest, but at the same time give it some edge and personality that would stand out from most generec packshots you see most places.
Photos by niklas vindelev
In order to brand the kitchen collection of Frama, I created a visual concept and langyage around the collection to tell the story and complement the excisting photos. It was essential to communicate the architectual, raw and simple aesthetics that defined the collection.
A fictional case exploring the universe of Henrik Vibskov and translating it into a new visual universe and e-commerce platform.
watch video for full experience
I started an Instagram vintage shop, specialized in selecting and selling vintage and 2nd hand clothing. I made a simple identity to reflect thebrands appearence while I curated vintage clothing whereever I traveled, taking photos with a self-timer or some help from family or friends.